Keyword Research Will Optimize Your Traffic
I know there are a few experts who cringe at the word research. Here’s the scoop: Experienced Expert Authors know with a little organization, planning, and research – you can vault your articles clear over the competition to the traffic of your dreams by focusing content on quality information and targeting readers with the proper keywords.
One of the best ways to get your articles on the reader-targeted traffic fast track is keyword research. Here are some tips that are SO easy, you’ll forget it’s research:
So what’s the first thing you should start with? Your EXPERTISE.
In 5 minutes, jot down 1-3 phrases that are related to your niche. For example, let’s say I’m a Dietician who specializes in heart disease. My keyword phrases might include: low sodium, low cholesterol, bad cholesterol, etc.
Once you’ve compiled a list of keywords, take the keywords out for a spin:
Enter a keyword into a search engine. For instance, as I begin typing "low cholesterol" into Google, 4 autocomplete results begin to appear: low cholesterol diet, low cholesterol foods, and low cholesterol recipes. These autocomplete results will show some of the most highly searched phrases in your niche.
Examine the results: Are the sites relevant, what sort of products/services do they provide, and what type of site is it? This will help you measure the saturation of your niche, the quality of the keywords and which keywords other experts in your niche are using.
This is a fairly easy way to check for quality keywords, but an even EASIER way is checking out keyword tracking sites like Wordtracker, Good Keywords, and Google’s Keyword Tool. You can build a list of the keywords that are currently popular which you can use to write your title, article, and build your Call-to-Action in the resource box.
Now that you have a list of keywords or titles ready to rock and roll, it’s time to write quality articles! Use the following tips to ensure quality is your focus:
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