Personal Branding and developing great relationships is the way to go in 2011, on-line and off-line. Nobody likes a Product Pusher. With your own website you have a great chance to develop and market YOU as a personal brand.
That is why you never ever want to be on the frontpage of your own website or on your facebook profile photo, be pictured with a bottle of superjuice, shampoo, cosmetics ect. You do not win anything with that strategy, if fact you loose credibility….
According to Wikipedia:
Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.
Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.
Personal branding often involves the application of one’s name to various products. For example, celebrity Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).
I am not saying that you can not promote your products or services but you have to do it smart. Create “Like” and “Trust” first by introducing your proposal the right way.
How should you setup your website in the best way for your personal branding?
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